Growth on demand


With our vetted growth strategists and custom conversion optimization strategies, we’re here to help you succeed.

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We get immersed in your digital worldand treat your business—and your marketing spend—like our own.

  • Approach
  • Blueprint
  • Deploy
  • Optimize

We work as an extension of your team, sharing everything we’ve learned from years of experience, so you can skip figuring it all out from scratch. We’ll put together a team of on-demand growth experts, leverage a deep understanding of your product and marketing, implement custom strategies across the entire funnel, and hone in on winning tactics.

  • Product Strategy
  • Growth Strategy
  • Growth Stack Auditing
  • Acquisition & Demand Marketing
  • Engagement & Retention Marketing
  • Conversion & Optimization
  • Data & Analytics

We take a deep dive into your business to understand your data, analytics and marketing assets, and then create a blueprint to connect your product with your target customers.

  • Product Strategy
  • Growth Strategy
  • Data & Analytics

We select the best channels and tech stack for your business, then put a custom strategy into play, constantly experimenting and iterating to achieve our KPIs.

  • Growth Strategy
  • Growth Stack Auditing
  • Data & Analytics

We drill down on proven channels to create a repeatable process for acquisition, engagement and retention.

  • Acquisition Marketing
  • Engagement & Retention Marketing
  • Conversion & Optimization

Turning a website into a qualified sales lead generator

When our client came to Constellation, they were growing at unprecedented rates. However, they had not built the infrastructure to scale effectively. As a result, the trading department spent significant amounts of time manually qualifying leads, and responding to and engaging with customers. Four months later, our client has a revamped website inclusive of a lead qualification and engagement system and knowledge base and is now in a position to more effectively grow and scale.

By the numbers:

A look at our client’s success, three months into the launch:

  • 18% of qualified leads generated are from their website, up from 0% previously
  • 200 help tickets avoided
  • 794 help articles viewed

This translates into tens of hours saved each week, and has helped the team avoid hiring an additional sales rep to hire the load.

The Company

Founded in 2005, the company is a premiere New York City based institutional trading firm with expertise in digital currencies.

The Challenge

While the business was rapidly growing, the trading team came to Constellation with one goal in mind: to turn its website into a source of quality leads. Specifically, they wanted site visitors to be encouraged to sign up to trade with the company.

The Solution

Constellation performed an in-depth analysis on the site and on the firm’s leads to understand where they was coming from to determine the necessary steps required to reach the specified company goals. A comprehensive audit on the company, included the following:

  • Conversion tracking audit and plan
  • Website audit
  • SEO, keyword and backlink audit
  • Brand asset audit
  • Marketing tech stack audit

Over the three month period, Constellation completed a conversion rate optimization project on the website with conversion to qualified leads as the primary goal. In addition, Constellation implemented a knowledge base, a conversational chatbot and supplementary inbound marketing program to support their efforts.

The Results

Four months later, the relationship is clearly a success. Our client’s website is now responsible for 18% of all qualified sales leads for the firm and has reduced the load per trader significantly.

*Note: We are under NDA and unable to reveal this client’s name

 

 

 

 

 

Four months, hundreds of new leads and millions of dollars in pipeline generated

When Cymmetria came to Constellation, they had an award-winning product, had attended a suite of conferences and trade shows, but had not built out a marketing infrastructure or team to effectively scale. Three months later, our client has a fully-mapped out marketing and sales funnel by channel; understands their cost per lead and conversion rates by channel; and is in a strong position to begin scaling marketing efforts.

The Company

Cymmetria is a venture-backed cyber security firm with headquarters in Tel Aviv, Israel and Palo Alto, CA. Founded in 2013 by three cyber veterans, the firm aims to challenge the asymmetrical nature of cyber security and reduce time to threat detection and cost of investigation.

Results by the Numbers:

A closer look at our client’s success story:

From September 2017 to March 2018, our client:

  • Increased web traffic 66% and new user traffic 67%
  • Generated several hundred new leads–marketing qualified and sales qualified leads
  • Drove down the cost per lead by 200%, saving tens of thousands of dollars in marketing spend
  • Improved the conversion rate of leads to marketing qualified leads by 10x
  • Generated millions of dollars

The Challenge

With a newly hired VP of sales, the company needed to generate leads fast, with a low CPL. To reach this goal, our client turned to Constellation to quickly test and scale its marketing efforts, along with setting up the required marketing infrastructure and budget. Our client had specific sales goals they wanted to reach, with a portion of these goals coming directly from marketing.

The Solution

Constellation quickly got to work. Here’s what was involved:

A comprehensive audit on the company, including

  • Conversion tracking audit and plan
  • Website audit
  • SEO, keyword and backlink audit
  • Paid social audit
  • Brand asset audit
  • Marketing tech stack audit
  • Creation of marketing budget

This helped us determine the necessary steps needed to reach the specified sales and lead goals.

Next, over the six month period, Constellation built, experimented and implemented a comprehensive inbound marketing program from scratch; launched and optimized effective performance marketing; and launched and optimized outbound marketing. This included:

The Results

Six months in, the relationship is clearly a success. To date, Constellation has generated hundreds of leads and booked tens of demos that, combined, could be worth over hundreds of thousands of dollars in business for our client.

“When I think about marketing I think about the creative part of it, the storytelling. Constellation introduced us to this whole new world of numbers and taught us how to use analytics to inform business decisions. Now everything is black and white. And it’s really working — when we started we had 18,000 users and we grew to nearly 30,000 in just a couple of months.”

Siqi Mou, Founder and CEO, HelloAva

“Alanna delivers on results. She understands startups and she’s been there so she can be trusted with whatever you throw at her, whether that means going all in and executing start to finish or building a strategic plan and advising our team on how to move forward.”

Gadi Evron, Founder and CEO, Cymmetria

Welcome to Constellation

Growth is a team sport… we’re here to help pinch hitters, MVPs and all-stars shine.

Blog

Constellation

10.24.2018