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Email Marketer

Job Description

  • Managing client email campaigns and communicating company brands through email marketing.
  • Analysis of current client email marketing campaigns and making recommendations for improvement.
  • Creating, implementing and managing trigger email campaigns throughout the customer lifecycle to maximize sales.
  • Creating and implementing segmentation of a database and implementing remarketing strategies.
  • A/B Testing various email campaigns to establish the most effective.
  • MVT Testing on email marketing campaigns.
  • Implementing lead scoring models
  • Tracking and reporting on email campaigns in order to guide improvements.
  • Reporting to our Team Leads on sales revenues generated through email marketing campaigns.
  • Ensuring all email campaigns comply with current email best practices in the given industry.
  • Working closely with the Head of CRM to develop a clear CRM strategy.

Requirements

  • BA/BS with an analytical major such as: engineering, marketing or mathematics
  • Excellent written communication and copywriting skills.
  • Previous experience as an email marketing manager ideally within a similar industry.
  • You will be extremely analytical and be able to translate complex data into actionable and profitable marketing plans.
  • Experience with CRM tools such as Hubspot, Klaviyo, Iterable, Salesforce, etc.
  • Freelancing experience is a plus.